Halloween Horror Nights, with Michael Aiello and Blake Braswell
themeparkinsider.substack.com
Creative directors Michael Aiello and Blake Braswell talk about the development of Universal Orlando's Halloween Horror Nights, including the inspiration for the event and how variety in concepts and tone help develop guest engagement through levels of interactivity.
Halloween Horror Nights, with Michael Aiello and Blake Braswell
Halloween Horror Nights, with Michael Aiello…
Halloween Horror Nights, with Michael Aiello and Blake Braswell
Creative directors Michael Aiello and Blake Braswell talk about the development of Universal Orlando's Halloween Horror Nights, including the inspiration for the event and how variety in concepts and tone help develop guest engagement through levels of interactivity.