Theme Park Insider
Theme Park Insider
Halloween Horror Nights, with Michael Aiello and Blake Braswell
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Current time: 0:00 / Total time: -30:25
-30:25

Halloween Horror Nights, with Michael Aiello and Blake Braswell

Creative directors Michael Aiello and Blake Braswell talk about the development of Universal Orlando's Halloween Horror Nights, including the inspiration for the event and how variety in concepts and tone help develop guest engagement through levels of interactivity.

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Robert Niles of Theme Park Insider talks with other industry insiders from the themed entertainment business.